professional experience

Razorfish, Paid Search Coordinator (2021 - 2022) // paid search strategist (2022-2024)

July 2021 - Current

Since starting my role at Razorfish, I have been on the Northeastern University account, focusing on supporting their graduate degree programs. My position is in the paid media, focusing primarily on Google Ads campaigns, including search, Demand Gen (previously Discovery), and YouTube. In my day-to-day, I analyze performance for all of the Google campaigns running on the account to make optimizations, such as updating keywords, ad copy, and budgets. When provided with new media briefs, I own the strategy and planning for the channels that I manage and work with the client to align with their goals.

As of 2023, I’ve started playing a larger leadership role within my account. This includes training new and junior team members, managing a direct report, and having a stronger and more direct relationship with the client. Beyond owning the campaigns within my own channels, I also support the wider media team by managing our budget and trafficking documents and act as the go-to-person for all related questions and tasks.

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Qnary, Growth and Engagement Coordinator // Social Media Strategist

August 2020 - July 2021

Qnary is a social media management company designed to help executives grow their digital online presence. As a Growth and Engagement Coordinator, I managed over 50 clients’ growth and engagement for their LinkedIn and Twitter accounts. For the growth aspect, I performed both organic and paid growth, connecting and following relevant users in the client’s target audience, and creating follower campaigns on Twitter. The engagement component involved encouraging organic engagement on clients’ posts through replying to comments and commenting on other users’ posts. I was also responsible for managing the growth data for all my clients, seeing how their LinkedIn and Twitter accounts were growing month-over-month.

In March 2021, Qnary went through a structural change, combining the Growth and Engagement department with the Content team. Everyone on both teams were trained to become Social Media Strategists. By April 2021, we had fully transitioned into the role. As a Social Media Strategist, I maintained the responsibilities of being a Growth and Engagement Coordinator and added content creation to the mix. With the new role and additional responsibilities, the client load was brought down to 30. On a weekly basis, I created a content calendar for each client with 3 LinkedIn posts and 5 Tweets.

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vestwell, marketing intern

January 2020 - March 2020

While at Vestwell, most of my work was with client gifting and company outings. Every month, clients are sent a gift if they are a new client or if it is their anniversary of being with Vestwell. I was in charge of researching different options for client gifts as well as sending them out. For company outings, I would find an ideal restaurant to book and handle reservations. These outings can be for meetings, company culture building, or dinners while at out-of-state conferences. I also had the opportunity to work with company branded materials, such as one-pagers and the company blog-site. I was able to gain experience with Wix, Wordpress, Microsoft Office, and Adobe Creative Suite through the work I did with the materials. Unfortunately, my internship was cut short due to COVID-19. Although it was not as long as anticipated, I definitely learned a lot during my time there that can be applied in my future.

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dewberry engineers, marketing intern

July 2019 - December 2019

At Dewberry, I assisted in creating marketing materials, such as proposals, project pages, and resumes. All of the marketing materials were created in Adobe InDesign, so I had the opportunity to experiment with the program and learn the basics. I also coordinated sponsorships and event attendances by handling the communication with the host organization and sending in the required information. I was also fortunate enough to have the creative freedom in creating my own social media series called NYC Coffee Connects. The series launched on Dewberry’s internal blogsite and shared stories about the New York City office’s employees. After a few months of posting on the internal site, I was able to get a company branded graphic to move the series to LinkedIn! You can find the Coffee Connects series posted by the NYC branch’s Director of Marketing, Rhonda Cardone, here.

interests

Data Analysis and Visualization
Photography
Journaling
Design
Music
Social Media