aspiring digital marketer

kirsten mui

welcome to my portfolio

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about me

Growing up, I have always been heavily involved in social media. I started at 6 years old with an AIM account and eventually had multiple Xanga accounts by the time I was 8. Since then, I have used almost every popular social media platform in existence. When I went into college, I wanted to do something with my life that I was passionate about, which is what led me towards marketing. Not only was social media a big influence in my decision, but so was my passion in photography. After taking more and more marketing courses, I realized that there is so much more to marketing than just what the consumer sees, and I loved doing it! Learning how to analyze and interpret data for consumer insights and coming up with strategies became my new interests. I found a love for the back-end aspects of marketing, and I found that paid media was a great way to combine my two passions: social and data.

Planning for my future, I hope to become more well-versed across paid media. While social media is a passion of mine, I would love to be experienced in search and programmatic, as well. My ultimate goal is to be a leader in digital marketing and make a name for myself in the field.